Entrepreneurial Insights

Alessio Avellan Borgmeyer on how he grew his hot social media startup “Jodel” within the last two years

“It is very difficult to attract investors when it comes to social media platforms. But I believe we really had a good narrative and investors had this kind of a ‘magic moment’, where it was not us telling them about Jodel, but they heard about it from other people already. When it comes to a social media platform, it is all about traction – investors need to get a feeling about how much of an impact your product really has.”

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